Apple finds a new path for itself

When we hear the name of tech giant Apple, the first thing that strikes is Steve Jobs. Beginning with desktop systems, Apple moved towards smartphones market and the highlight was that the company clearly understood the future of Entertainment, apps and other content. But the competitors realized the potential later and Apple revolutionized the smart phone industry with its new innovations. 

Apple has tough competition in the smartphone industry. According to market analyzers, Apple has come to standstill in smartphone market and the bigger question for Apple is to break through this and it is touted that because of the same Apple is entering to new sector and carve a place for itself. Looks like Apple’s move towards acquiring startup Glimpse is a step towards the same.

# The reason for Apple to acquire startup Glimpse

To make a mark for itself in the health sector, Apple has acquired startup Glimpse. according to latest news updates ,this is a recent acquisition by Apple. But still there has been no public announcement about the same by the tech giant. The startup Glimpse is founded by two Indians namely Anil Sethi and Karthik Hariharan in the year 2013. This company not only keeps the health related records of their customers but also provides information about the same from time to time.

On iphone 6, Apple has a health kit app and it helps the users to get their health related records on the go. Just a few months back, Apple had also acquired few small companies like Care Kit, Research Kit and others. These companies provide health related statistics to patients, doctors and researchers via cell phones.

Talking about the same, a speaker of Apple said that we have been acquiring small tech companies from time to time. Generally, we don’t want to talk about our strategy and intention for a particular step.

With Apple acquiring Glimpse one thing is clear that Apple is trying to attract the audience in health and fitness sector. Also with this move, Apple will be moving to a different sector all together.

#The main reason for Apple to enter the Health Sector

According to a latest news report, Health sector in America is worth 3 arab dollars. This is a clear indication why these big tech giants like Google, Apple are interested with healthcare sector. In 2014 Apple’s CEO Tim Cook had announced a new product ‘Apple watch’. This watch made its presence in market in 2015 and this helped customers to track their health, fitness. To create a strong hold in the market Apple launched Health Kit App in Iphone 6.

According to ABI Research, this year mobile healthcare industry will be worth 400 crore dollars. Taking in consideration the future growth aspect of Health sector industry, Apple and its competitors like Google, IBM, Samsung has entered the market. Even Amazon and Facebook plan to venture the same in near future.

Some more reasons for the acquisition:

Apple for first time has seen low in 13 years in revenue. We all know that 25 crore dollar is not a big amount for the tech giant but it is a matter of concern for Apple to take the next step. Just beginning of the year Apple had announced that for first time sales of smartphones has seen a fall.  With this Apple lost its title of most valuable company to new company Alphabet.

This clearly shows the moves of the tech giant into a sector which I yet to be explored. Smart, isn’t it!

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